This study makes use of a large-level quantitative studies to disclose architectural patterns of internet memes, concentrating on 2 pushes you to definitely join them together: the fresh new quiddities of each meme family as well as the common attributes of the newest larger memetic fields. Using articles and you can system research regarding 1013 meme days (as well as video clips, photographs, and you can text), i explore memes’ common quiddity products and universal has actually, as well as the ways it relate solely to one another. Our conclusions reveal that (a) large cohesiveness out-of meme household try regarding the a greater individuality of its universal qualities; and you can (b) the concreteness regarding meme quiddities is for the cohesiveness and uniqueness. We discuss the implications ones results into comprehension of websites memes and you will participatory society.

Web sites memes, bits of digital blogs you to pass on in the websites in different iterations, has recently started scholarly appeal round the numerous industries (Bennett & Segerberg, 2012 ; Milner, 2012 ; Shifman, 2013 ). Many degree grab a good qualitative approach to examining the cultural concept of memes, about following the blog post we employ high-measure quantitative study in order to let you know specific laws and regulations and regularities underpinning this fundamentally disorderly sphere. Memes is an integral part of the fresh new painful “web eating plan” of a lot Internet surfers, casually popping up in the check outs so you can platforms such as for example Youtube, Facebook, and you may Reddit. The memetic dynamic try far from being shallow. (more…)

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